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Date & time Aug 20 '17
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It was almost a decade ago that Nora Ephron wholesale halloween costumes famously instructed anyone young to go put on a bikini and not take it off until age 34.

Jessica wholesale swimwear Knoll, the author of the best-selling novel Luckiest Girl Alive, is only 31. But this summer, instead of wearing a bikini poolside, she has chosen a black one-piece with a strappy back.

In my one-piece, I'm not thinking Am I swimwear manufacturers bloated? because most of the time I'm in a bathing suit, I'm drinking and eating, said Ms. Knoll, who has been vacationing in Sag Harbor, N.Y.

Sadie Kadlec, 28, an assistant vbrsevb44th for the fashion brand Paul Smith, is favoring the company's striped, belted halter maillot that plunges to the navel; she bought it with her employee discount.

I have bikinis, but I usually opt for one-pieces because I find them to be more elegant, and they enhance your curves, she said.

And Katie Kannapell Ryser, 36, a stay-at-home mother, has become a convert from the Pucci string bikini to the one-piece, specifically the swim dress by Gottex.

I am officially done with two-pieces,she said, and not because of her age.

Since Brigitte Bardot's heyday the bikini has symbolized glamour, youth and sex appeal. But the one-piece swimsuit, for years relied upon by fashionable women only to cover mummy tummies or as a practicality when swimming laps, has of late been gaining ground.

The mega-celebrity trifecta of Beyonc, Taylor Swift and Rihanna has been pictured wearing one-pieces lately. So has Amy Schumer, the comedian and star of the hit movie Trainwreck. Even this year's Sports Illustrated cover model, Hannah Davis, said she prefers one-pieces. (lasphemy, bleated The Daily Caller.)

The market research firm NPD Group reports that in 2014 sales of one-pieces were up 16 percent, while two-pieces were up 8 percent.

And Lyst, a shopping site with over 12,000 brands, has found that in 2015 searches for one-pieces are up 56 percent from last year. This summer, 45 percent of the 128,000 or so bathing suits featured on Lyst were one-piece styles, compared to 28 percent in the summer of 2014. And of the six top-selling styles over the last month, half were maillots, including a black Robin Piccone crochet V-neck and a white Eres halter, according to the company.


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